10 Etsy Hacks for your Handmade Business!

For handmade business owners on Etsy, the algorithm can seem like a mystery. It's what determines whether your products are seen by potential customers, making it a crucial aspect of success on the platform. Fortunately, there are some tried and true strategies for beating the Etsy algorithm and increasing your shop's visibility. In this post, we'll dive into 10 of the best-kept secrets for beating the Etsy algorithm.

1. Utilise Long-Tail Keywords: Long-tail keywords are phrases that are more specific and less commonly used by people searching on Etsy. Using long-tail keywords can help your products show up in more targeted searches and give you a competitive edge. Be sure to research and incorporate relevant long-tail keywords in your product titles, tags, and descriptions.

2. Optimise Your Product Descriptions: Your product descriptions should be informative and engaging, but also optimised for search engines. Use relevant keywords and phrases throughout your product descriptions, but avoid keyword stuffing. Craft descriptions that accurately describe your product and appeal to potential customers.

3. Create High-Quality Product Images: High-quality product images are a must for catching the eye of potential customers and ranking well in Etsy's search results. Invest in a good camera or hire a professional photographer to capture beautiful, well-lit photos of your products.

4. Increase Your Listing Views: Etsy's algorithm takes into account the number of views your listings receive. You can increase your listing views by promoting your products on social media, optimising your titles and tags, and participating in Etsy teams.

5. Keep Your Shop Active: Etsy favours active shops that regularly update their listings and interact with customers. Keep your shop fresh by adding new products and making updates to existing ones. Be sure to respond to customer inquiries and reviews promptly.

6. Encourage Positive Reviews: Positive reviews are not only great for social proof, but they also help boost your shop's visibility in Etsy search results. Encourage customers to leave reviews by following up with a polite request after their purchase.

7. Utilise Etsy Ads: While it's important to optimise your shop for organic search results, utilising Etsy Ads can help you reach even more potential customers. Set a daily budget and target specific keywords to maximise the effectiveness of your Etsy Ads.

8. Offer Free Shipping: Offering free shipping can give you a competitive edge and increase the chances of your products showing up in Etsy's search results. Consider building the cost of shipping into your product prices to make it a more appealing option for potential customers.

9. Focus on Niche Markets: Niche markets can be less competitive and easier to rank in for relevant search terms. Consider focusing on a particular niche to set yourself apart and increase your visibility on Etsy.

10. Continuously Measure and Adjust: Etsy's algorithm is constantly changing, so it's important to regularly measure and adjust your strategies. Keep an eye on your shop's analytics and make changes accordingly.

By incorporating these 10 best-kept secrets for beating the Etsy algorithm, you can increase your shop's visibility and reach more potential customers. Remember to focus on long-tail keywords, optimise your product descriptions, create high-quality product images, increase your listing views, keep your shop active, encourage positive reviews, utilise Etsy Ads, offer free shipping, focus on niche markets, and continuously measure and adjust your strategies. With a little time and effort, you'll be well on your way to Etsy success.